Product Marketing Director

New York, United States | Product Marketing | Full-time

Apply

Curious mind, a creative eye, attention to detail, operational wizardry, a passion for marketing, and an enthusiastic team spirit—if that’s you, we need to know!

We are looking for a seasoned Product Marketing professional to join our team to lead our global strategy for the Creative Management Platform (CMP) market. The ideal candidate will have 5+ years of increasing responsibility in a Product Marketing role and practical experience with SaaS products.

The role sits at an intersection of Product Development, Sales, Customer Success and Marketing, and includes responsibility to develop global go-to-market strategy as well as supporting messaging, content, collateral, and targeted marketing programs to drive further awareness of and opportunities for our Creative Automation solution, with a particular focus in the brand direct business. You will work within a Product Marketing team consisting of other PMMs, Designers, and Motion Graphics professionals in New York to support our product marketing efforts globally. 

Responsibilities

  • Understand Our Clients - Develop an intimate understanding of our clients and their most pressing business challenges through research, feedback loops, and direct interactions driving feature requests and education opportunities.
  • Define and lead the global go-to-market strategy and execution, from product positioning, value propositions, and full execution of the go-to-market programs.
  • Manage projects across a variety of client-facing initiatives such as alpha programs, rollouts, social, client campaigns and materials, research, etc.
  • Plan and execute effective product launches by interfacing with Product Management, Sales, Customer Success, Marketing, and Executive teams globally, as well as with external resources.
  • Collect feedback from the sales team, account managers and directly from customers to inform product positioning and innovation.
  • Enable sales to effectively tell the stories of our products. Develop product-related tools and presentations including product collateral (decks, demos, videos) and external communications (client newsletters, in-platform notifications).
  • Craft compelling copy that will deliver the message clearly and in Celtra tone. Partner with designers to formulate an effective visual identity for messaging.
  • Work across departments to build an understanding of our user base and facilitate meaningful ways to communicate with them.
  • Learn the Celtra product inside and out. Understand the core product vision and how each product rollout aligns with the overall Celtra value prop.

Qualifications

  • BA/BS required from a relevant field, MS/MBA preferred 
  • 7 - 10yrs of experience, minimum of 5yrs experience in a Product Marketing position 
  • Proven experience in developing and successfully executing global go-to-market strategies is a must.
  • Experience in marketing within technology, SaaS or Cloud-based technologies..
  • Excellent copywriting skills with an ability to convey complex concepts in a clear and simple way
  • Superior project management skills with the capability to manage numerous rollouts/projects at once
  • Analytical and problem-solving skills with a results-oriented mindset
  • Thrives in a highly collaborative, fast-paced, ambiguous environment
  • A “can-do” optimistic mindset
  • Client-facing and comfortable speaking in front of large groups both internally and externally

About Celtra

Celtra helps brands make smarter creative and media investments through its cloud-based management platform that produces, manages, tests, and optimizes digital advertising. Celtra’s Creative Management Platform (CMP) is able to connect the marketer’s content creation with its media buying side of the marketing stack. This consolidation of services establishes new levels of transparency, control, speed, and agility. Enterprises use Celtra to scale big ideas across markets, channels, and screens--with enhanced creative liberty and insight into performance.

If you have an interest in a company who’s interested in both your wellness and your wallet (medical, dental, vision, parental leave, education, fitness, commuter, 401k... you get the picture), you should apply. Celtra is headquartered in Boston (MA), with offices in New York City, San Francisco, London (UK), Singapore, and Ljubljana (SI). For more information, visit Celtra at http://www.celtra.com or @CeltraMobile on Twitter.